Upcoming Webcasts on:
Hybrid R&D - The Path to Breakthrough Innovation
May 1st, 2014 at 2:00pm EST
Sponsored by the Product Development & Management Association
"Connecting Innovators Worldwide"
June 10th, 2014 at 2:00pm EST
Sponsored by Sopheon
"Your Partner for Innovation Performance"
For those companies operating in mature markets, the challenge of rapid growth comes down to a
numbers game. When my core markets are growing at 1% to 3% per year, how do I grow at a higher rate
that attracts outstanding employees and satisfies my shareholders? In recent years, a new organizational
concept has shown how breakthrough innovation can be achieved. This concept contains:
- A mission to develop and launch entirely new product lines or businesses outside the company's core yet within defined strategic areas.
- The immersion of commercially oriented professionals into a traditional research organization.
- A Stage Zero process that nurtures their work and prepares it for the company's commercial Stage Gate process.